{"id":85488,"date":"2021-06-14T14:57:12","date_gmt":"2021-06-14T12:57:12","guid":{"rendered":"https:\/\/styqr.fr\/2021\/06\/14\/for-your-hotel-think-international\/"},"modified":"2024-12-05T15:41:56","modified_gmt":"2024-12-05T14:41:56","slug":"for-your-hotel-think-international","status":"publish","type":"post","link":"https:\/\/styqr.fr\/en\/2021\/06\/14\/for-your-hotel-think-international\/","title":{"rendered":"For your hotel, think international!"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_column_text]Once again this year, <strong>France<\/strong> will confirm its place as <strong>world tourism champion<\/strong>, with 87 million foreign tourists welcomed in 2017. Tourism on a global scale is booming, and France is benefiting from it! So what <strong>strategies<\/strong> should you adopt to<strong>optimize your welcome of international customers<\/strong>?[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;81515&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-108063&#8243; text_color=&#8221;color-466698&#8243;]Translate your website[\/vc_custom_heading][vc_custom_heading text_size=&#8221;fontsize-101106&#8243; text_weight=&#8221;500&#8243; text_color=&#8221;color-466698&#8243;]and offer several currencies[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]Has it ever occurred to you that<strong>a large number of<\/strong> reservation<strong>cancellations<\/strong> are due to your <strong>website<\/strong> <strong>not supporting<\/strong> different <strong>languages and currencies<\/strong>? Let&#8217;s assume that <strong>tourists<\/strong> have been <strong>seduced<\/strong> by your <strong>hotel concept<\/strong>, its <strong>decoration<\/strong> or the <strong>meals you offer them<\/strong>. If they surf to your site and its content isn <strong>&#8216;t translated<\/strong> into their<strong> language<\/strong>, or they can&#8217;t find the <strong>room rates<\/strong> in their own currency, they&#8217;ll easily abandon you and go to the sites of <strong>competing hotels<\/strong>.<\/p>\n<p>Make a<strong> difference<\/strong> by taking <strong>language maximization<\/strong> a step further. You can offer <strong>brochures<\/strong> and <strong>audio tours<\/strong> to give them an idea of what they can experience during their <strong>trip<\/strong>. And don&#8217;t forget that recruiting <strong>multilingual staff<\/strong> will enhance <strong>your customers<\/strong> &#8216;<strong> experience<\/strong> during their <strong>stay<\/strong>. You can also set up a <strong>chatbot<\/strong> on your hotel website that can converse with your guests in <strong>several languages<\/strong>: <a href=\"https:\/\/styqr.fr\/en\/2021\/06\/15\/is-it-worth-having-a-chatbot-on-your-hotel-website\/\">read our article here<\/a>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;81523&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-108063&#8243; text_color=&#8221;color-466698&#8243;]Expand your business[\/vc_custom_heading][vc_custom_heading text_size=&#8221;fontsize-101106&#8243; text_weight=&#8221;500&#8243; text_color=&#8221;color-466698&#8243;]on social networks[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]On <strong>social<\/strong> networks, you can determine <strong>your target audience<\/strong>. Don&#8217;t forget to offer <strong>useful content<\/strong> that will be of interest to your potential customers. You can also <strong>modulate your advertising<\/strong> according to your <strong>objective<\/strong>, and the <strong>gender<\/strong> and <strong>age range<\/strong> of the people you wish to target. You can also <strong>translate your posts<\/strong> into several languages, to get better engagement from your foreign target audience. Most Facebook users check their News Feed <strong>several times a day<\/strong>. So think about<strong> peak connection times<\/strong> when scheduling your posts.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;81522&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-108063&#8243; text_color=&#8221;color-466698&#8243;]Reference your[\/vc_custom_heading][vc_custom_heading text_size=&#8221;fontsize-101106&#8243; text_weight=&#8221;500&#8243; text_color=&#8221;color-466698&#8243;]establishment on OTAs[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]Identify which <strong>online travel agencies<\/strong> (OTAs) your <strong>target audience<\/strong> would be most likely to use, as this is another way of <strong>attracting foreign travelers<\/strong>. For example, <strong>Ctrip<\/strong> is the <strong>most popular<\/strong> OTA <strong>in China<\/strong> for young travelers, while <strong>TripAdvisor<\/strong> is the preferred site for <strong>UK<\/strong> travelers. The most popular OTAs are :  <\/p>\n<ul>\n<li><strong>Agoda<\/strong><\/li>\n<li><strong>Tripadvisor<\/strong><\/li>\n<li><strong>Last Minute<\/strong><\/li>\n<li><strong>Booking<\/strong><\/li>\n<li><strong>hotel.de  <\/strong><\/li>\n<\/ul>\n<p>Ensuring that your<strong> hotel<\/strong> is present on these popular international OTAs, and that <strong>your information and photos are up to date<\/strong>, <strong>will increase your chances of<\/strong> attracting the attention of international travelers. Encouraging travelers who have had good experiences to <strong>leave reviews<\/strong> on OTAs will also help you <strong>promote<\/strong> your establishment.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;81514&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-108063&#8243; text_color=&#8221;color-466698&#8243;]Adapt your facility[\/vc_custom_heading][vc_custom_heading text_size=&#8221;fontsize-101106&#8243; text_weight=&#8221;500&#8243; text_color=&#8221;color-466698&#8243;]to foreign cultures[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]Because of <strong>cultural differences<\/strong>, travelers&#8217; <strong>needs<\/strong> and <strong>desires<\/strong> can <strong>vary<\/strong>. The <strong>key<\/strong> is to <strong>identify<\/strong> the <strong>amenities<\/strong> that will help your customers feel most at<strong> ease<\/strong> when traveling in a new country. So, for your <strong>breakfast<\/strong>, think international and offer <strong>different formulas<\/strong> (American, continental, brunch or buffet&#8230;). Be forward-thinking, and offer your foreign customers <strong>essential items<\/strong>: you can, for example, provide <strong>adapters<\/strong> for <strong>electrical outlets<\/strong>, as well as a free <strong>wifi<\/strong> <strong>connection<\/strong>.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;81518&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;fontsize-108063&#8243; text_color=&#8221;color-466698&#8243;]Carefully welcome[\/vc_custom_heading][vc_custom_heading text_size=&#8221;fontsize-101106&#8243; text_weight=&#8221;500&#8243; text_color=&#8221;color-466698&#8243;]your foreign travelers[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text]To make your foreign travelers feel at ease when they arrive at your establishment, it&#8217;s important to <strong>take care of their welcome<\/strong>! With StyQR, you can easily <strong>create<\/strong> your hotel&#8217;s <strong>digital welcome booklet<\/strong>, giving your travelers <strong>all the information<\/strong> they need for their stay: wifi code, digicodes, useful numbers, good addresses nearby&#8230; You can <strong>translate<\/strong> your welcome booklet into <strong>8 languages<\/strong> (English, German, Italian, Dutch, Portuguese, Russian and Spanish). Your travelers can access your booklet by <strong>scanning a QR code<\/strong> (or via a URL link sent by e-mail). The icing on the cake: the booklet is <strong>automatically<\/strong> displayed in the traveler&#8217;s language! So your travelers will feel <strong>supported<\/strong> throughout their stay, with all the useful information at hand and in their own language.[\/vc_column_text][vc_button button_color=&#8221;accent&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fapp.styqr.fr%2Fauth%2Fsignup|&#8221;]Create your own welcome booklet![\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>What strategies should you adopt to optimize your international clientele? The key to distinction lies in the details. <\/p>\n","protected":false},"author":1,"featured_media":81512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[363],"tags":[2423,1961,2002,2318],"class_list":["post-85488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professionals","tag-room-directory-en","tag-welcome-booklet","tag-hotel-en","tag-travelers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>International hotel clientele StyQR: Tips to attract an international clientele to your hotel<\/title>\n<meta name=\"description\" content=\"Discover our expert tips to attract an international clientele to your hotel and improve guest satisfaction. 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