{"id":131456,"date":"2026-02-09T13:59:05","date_gmt":"2026-02-09T12:59:05","guid":{"rendered":"https:\/\/styqr.fr\/2026\/02\/09\/maeva-home-acquires-camping-paradis-and-ushuaia-villages\/"},"modified":"2026-02-12T09:27:03","modified_gmt":"2026-02-12T08:27:03","slug":"maeva-home-acquires-camping-paradis-and-ushuaia-villages","status":"publish","type":"post","link":"https:\/\/styqr.fr\/en\/2026\/02\/09\/maeva-home-acquires-camping-paradis-and-ushuaia-villages\/","title":{"rendered":"Maeva Home acquires Camping Paradis and Ushua\u00efa Villages"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading uncode_shortcode_id=”185883″]<\/p>\n

\ud83c\udf1f An acquisition that has everyone talking<\/h2>\n

[\/vc_custom_heading][vc_empty_space empty_h=”2″][vc_column_text uncode_shortcode_id=”437778″]At the end of 2025 \/ beginning of 2026, the world of camping and open-air hotels in France experienced a small earthquake… but in a good way! Maeva Home<\/b>, an emblematic subsidiary of the Pierre & Vacances-Center Parcs<\/b> group, has announced the acquisition of the Camping Paradis<\/b> and Ushua\u00efa Villages<\/b> franchises, two particularly buoyant brands in the French-speaking camping world. This strategic operation is part of an ambitious growth dynamic and is a game-changer for the entire sector. <\/p>\n

But what does this takeover really entail? What changes can we expect for customers, franchisees, teams and lovers of nature vacations? \ud83e\udd14 Hang on to your gourd, we’ll tell you all about it with clarity, humor… and some good SEO advice so that this article stays with you “all the way out of the campsite” \ud83c\udfd5\ufe0f\ud83d\ude09[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading uncode_shortcode_id=”782319″]<\/p>\n

\ud83e\udded Who exactly is Maeva Home?<\/h2>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”133699″]Before going any further, let’s set the record straight.<\/p>\n

Maeva Home<\/b><\/a> isn’t a new vacation club or a mini-reality TV starlet \ud83d\ude09 it’s a subsidiary of the Pierre & Vacances-Center Parcs<\/b> group, already firmly established in the French and European tourism landscape. It has been operating in the open-air hotel market for over a decade<\/b>, and specializes in supporting independent campsites, with expertise in franchising and tourism development. <\/p>\n

Thanks to this acquisition, Maeva Home is now France’s leading outdoor accommodation franchisor<\/b>, with over 150 campsites under its various banners<\/b>. Pretty impressive, isn’t it? \ud83c\udf1f[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”137429″]<\/p>\n

\ud83d\udccc What does this purchase include?<\/h2>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”159323″]The takeover is actually more than a simple love affair between two popular brands: it encompasses several key elements:[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”148271″]<\/p>\n

\ud83e\udeaa 1. Camping Paradis and Ushua\u00efa Villages franchises <\/h3>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”196025″]These two networks, previously operated under license, are now under the direct control of Maeva Home.<\/p>\n

    \n
  • Camping Paradis<\/b>: launched in 2020, this network has rapidly established itself as a benchmark in the French open-air hotel industry, with over 91% of the French population aware of<\/b> its existence<\/b>. Its DNA? A promise of friendly, safe, “French-style” vacations, inspired by the famous TV drama. <\/li>\n
  • Ushua\u00efa Villages<\/b>: a more recent brand (created in 2024), it stands out for its strong commitment to nature, discovery and responsible tourism<\/b>. It appeals to customers in search of meaning and sustainable outdoor experiences. <\/li>\n<\/ul>\n

    \ud83d\udccc An amusing aside: it’s not every day you see a TV series inspire a campsite franchise – probably the first time you can almost book Camping Paradis<\/i> IRL (with or without Jean-Paul Rouve behind the counter \ud83d\ude09 ).[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”952061″]<\/p>\n

    \ud83d\udce6 2. Mistercamp integration <\/h3>\n

    [\/vc_custom_heading][vc_column_text uncode_shortcode_id=”925909″]The name may sound familiar if you’ve been following the outdoor hotel industry for any length of time: Mistercamp<\/b> is a long-standing player in the sector, specializing in animation and franchise development. By acquiring Mistercamp through the acquisition of 5C D\u00e9veloppement<\/b> (which ran the Camping Paradis and Ushua\u00efa Villages brands), Maeva Home<\/i> is consolidating its in-house skills to manage both networks. <\/p>\n

    \ud83d\udc49 To put it plainly: it’s like taking over a complete soccer team with coach and strategies already ready to play.[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”524229″]<\/p>\n

    \ud83d\udd17 3. Maintaining the partnership with TF1 Licensing <\/h3>\n

    [\/vc_custom_heading][vc_column_text uncode_shortcode_id=”141345″]Although Maeva Home is now taking over, the strategic partnership with TF1 Licensing<\/b> continues for both brands. This guarantees continuity of visibility and commercial exploitation from the original licenses.[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”201924″]<\/p>\n

    \ud83e\udde0 What this buyout changes… and what it doesn’t<\/h2>\n

    [\/vc_custom_heading][vc_column_text uncode_shortcode_id=”211791″]This deal is not just a financial operation: it’s a genuine strategic transformation<\/b>. Here’s what you need to know \ud83d\udc47[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”145696″]<\/p>\n

    \ud83c\udfaf What doesn’t change<\/h3>\n

    [\/vc_custom_heading][vc_column_text uncode_shortcode_id=”106833″]\u2705 Brand identity remains intact<\/b>: Camping Paradis and Ushua\u00efa Villages retain their positioning, their values, their “vacation promises” and their franchisee networks.<\/p>\n

    \u2705 Existing franchisees continue to benefit from support<\/b>, but now reinforced by the expertise of Maeva Home.<\/p>\n

    \u2705 Brand awareness and consistency remain key levers<\/b>, as they constitute a strong capital with holidaymakers.[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”108868″]<\/p>\n

    \ud83d\ude80 What will change<\/h3>\n

    [\/vc_custom_heading][vc_column_text uncode_shortcode_id=”597678″]\ud83d\udcc8 1. More ambitious growth<\/b>: by becoming the first franchisor, Maeva Home aims to accelerate the development of these two brands, with the implicit objective of stringing together new partner campsite recruitment campaigns across France… and then perhaps beyond!<\/p>\n

    \ud83d\udee0\ufe0f 2. Even more comprehensive services for operators<\/b>: with the consolidation of Mistercamp’s activities and the structuring of two separate franchise programs, franchisees will benefit from even greater operational, technical and marketing support.<\/p>\n

    \ud83d\udccd 3. Increased professionalization<\/b>: the aim is clear: to offer each franchised campsite more modern tools, stronger digital support and a more solid strategic vision.<\/p>\n

    \ud83d\udca1 4. Offer diversification<\/b>: with a broader portfolio, Maeva Home can now offer different vacation experiences, from classic family camping(Camping Paradis<\/i>) to more committed, nature-based stays(Ushua\u00efa Villages<\/i>).[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”502893″]<\/p>\n

    \ud83c\udf0d And tomorrow? Future prospects <\/h2>\n

    [\/vc_custom_heading][vc_column_text uncode_shortcode_id=”203314″]So, what might the next few years look like for these brands? Here are some plausible directions:[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”202221″]<\/p>\n

    \ud83c\udfd5\ufe0f Network expansion<\/h3>\n

    [\/vc_custom_heading][vc_column_text uncode_shortcode_id=”133767″]With over 150 affiliated campsites<\/b> already, Maeva Home has no intention of stopping there. In recent interviews, management has suggested that there are still more than 8,000 independent campsites in France<\/b>, leaving plenty of room for growth \ud83d\udc40. <\/p>\n

    This means that we could see new establishments, or even unprecedented collaborations between chains or tourist regions. For holidaymakers, this means more choice and access to a variety of destinations under well-known brand names.[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”173181″]<\/p>\n

    \ud83d\udc9a Responsible tourism & digitalization<\/h3>\n

    [\/vc_custom_heading][vc_column_text uncode_shortcode_id=”210875″]The acquisition of Ushua\u00efa Villages, already strongly oriented towards sustainable tourism, opens the door to a broader integration of these values within the entire portfolio. \ud83d\udc1d The camping sector is increasingly sensitive to environmental commitments, and Maeva Home holds all the cards to promote greener practices and more immersive experiences. <\/p>\n

    On the digitalization<\/b> side, new tools (such as improved booking platforms, internal management solutions or web marketing strategies) could be developed to boost the visibility of affiliated campsites – a real boon for franchisees! \ud83d\udcf2[\/vc_column_text][vc_custom_heading uncode_shortcode_id=”946325″]<\/p>\n

    \ud83e\udd1d What it means for customers<\/h2>\n

    [\/vc_custom_heading][vc_column_text uncode_shortcode_id=”151326″]For holidaymakers, this development holds great promise:<\/p>\n

      \n
    • \ud83c\udf1e More stay options at recognized campsites<\/b><\/li>\n
    • \ud83c\udfc5 More uniform, high-quality services<\/b><\/li>\n
    • \ud83c\udfd5\ufe0f Enriched experiences for families and responsible travellers alike<\/b><\/li>\n
    • \ud83e\udde0 Greater visibility for destinations thanks to enhanced marketing<\/b><\/li>\n<\/ul>\n

      [\/vc_column_text][vc_custom_heading uncode_shortcode_id=”112598″]<\/p>\n

      \ud83c\udfc1 In short: a winning move for everyone<\/h2>\n

      [\/vc_custom_heading][vc_column_text uncode_shortcode_id=”197413″]In conclusion, Maeva<\/b> Home’s acquisition of the Camping Paradis<\/i> and Ushua\u00efa Villages<\/i> franchises represents a major turning point<\/b> in the French outdoor hotel industry. It’s not just a change of ownership: it’s an opportunity to professionalize, expand, modernize and energize two brands that have already won over the French market. <\/p>\n

      For franchisees, this opens up new prospects for support.
      \nFor customers, even more enjoyable and varied vacations.
      \nAnd for the French tourism landscape, a great promise of development in a sector that’s just waiting to grow (while respecting nature \ud83c\udf31).<\/p>\n

      In short: a beautiful chapter begins for everyone… around a campfire, of course \ud83d\udd25\ud83d\ude09<\/b>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading uncode_shortcode_id=”185883″] \ud83c\udf1f An acquisition that has everyone talking […]<\/p>\n","protected":false},"author":3,"featured_media":123326,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[362,363],"tags":[1941,1961,1964,2653,2654,2655],"class_list":["post-131456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-private-individual","category-professionals","tag-styqr-en","tag-welcome-booklet","tag-tourism","tag-maeva-home","tag-evolution","tag-buyback"],"yoast_head":"\nMaeva Home acquires Camping Paradis and Ushua\u00efa Villages<\/title>\n<meta name=\"description\" content=\"Maeva Home becomes a leader in the open-air hotel industry with the acquisition of Camping Paradis and Ushua\u00efa Villages. 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