{"id":105964,"date":"2024-07-29T12:23:34","date_gmt":"2024-07-29T10:23:34","guid":{"rendered":"https:\/\/styqr.fr\/2024\/07\/29\/reforming-national-tourism-brands\/"},"modified":"2025-08-26T17:09:16","modified_gmt":"2025-08-26T15:09:16","slug":"reforming-national-tourism-brands","status":"publish","type":"post","link":"https:\/\/styqr.fr\/en\/2024\/07\/29\/reforming-national-tourism-brands\/","title":{"rendered":"Reforming national tourism brands"},"content":{"rendered":"

[vc_row][vc_column width=”1\/1″][vc_column_text uncode_shortcode_id=”160243″]Since May 1, 2024 new labels have seen the light of day in the world of tourism. These are the ” Destination d’excellence”<\/strong> and ” Tourisme et handicap<\/strong> ” labels. Both labels are managed by Atout France.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_row_inner][vc_column_inner column_width_percent=”100″ gutter_size=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/1″][vc_custom_heading uncode_shortcode_id=”111447″]<\/p>\n

What is the Destination d’Excellence label?<\/b>
\n<\/span><\/h2>\n

[\/vc_custom_heading][vc_empty_space empty_h=”2″][vc_single_image media=”105948″ media_width_percent=”100″ uncode_shortcode_id=”179125″][vc_empty_space][vc_column_text uncode_shortcode_id=”875365″]What makes a destination simply enjoyable, or downright extraordinary? The “Destination d’Excellence” label<\/strong> seeks to answer this question by highlighting places that not only enchant visitors, but literally dazzle them. As a prestigious label, it’s not always easy to obtain.[\/vc_column_text][vc_empty_space][vc_custom_heading uncode_shortcode_id=”325801″]<\/p>\n

Criteria and Impacts<\/h3>\n

[\/vc_custom_heading][vc_empty_space][vc_column_text uncode_shortcode_id=”801786″]The criteria<\/strong> are rigorous and precise: accessibility, sustainability, quality of services and community involvement. Your home will have to meet all these criteria to earn the label.[\/vc_column_text][vc_empty_space empty_h=”2″][vc_custom_heading uncode_shortcode_id=”859612″]<\/p>\n

The Tourism and Disability Label: Inclusion at the heart of travel<\/h2>\n

[\/vc_custom_heading][vc_empty_space empty_h=”2″][vc_column_text uncode_shortcode_id=”113919″]France ensures that tourism is accessible to all, including those with special needs. The “Tourisme et Handicap<\/strong> ” label is not just a good deed, it’s a necessity to enable people with disabilities to know whether the place they want to visit is equipped for optimum accessibility.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading uncode_shortcode_id=”205622″]<\/p>\n

Progress and prospects<\/h3>\n

[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”125495″]Since its introduction, this label has prompted many establishments to adapt their infrastructures. Ramps, talking elevators, Braille menus… The aim is, of course, to ensure that in the future all tourist facilities have the necessary infrastructure to obtain this label.<\/p>\n

How to obtain these labels<\/p>\n

There are several ways to obtain these new labels.<\/p>\n