{"id":101237,"date":"2024-01-23T17:18:54","date_gmt":"2024-01-23T16:18:54","guid":{"rendered":"https:\/\/styqr.fr\/2024\/01\/23\/search-engines-the-importance-of-a-strong-presence\/"},"modified":"2025-08-27T12:12:39","modified_gmt":"2025-08-27T10:12:39","slug":"search-engines-the-importance-of-a-strong-presence","status":"publish","type":"post","link":"https:\/\/styqr.fr\/en\/2024\/01\/23\/search-engines-the-importance-of-a-strong-presence\/","title":{"rendered":"Search engines: the importance of a strong presence"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;749811&#8243;]Nowadays, most <strong>reservations<\/strong> are made online. Customers search, find what they want and book. So how do you make sure they see you? By improving your<g id=\"gid_1\"> visibility<\/g> on <g id=\"gid_2\">search engines<\/g>![\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;87803&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;438571&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;807075&#8243;]<\/p>\n<h2>1. Why be there?<\/h2>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;882808&#8243;]One of the<strong> golden rules<\/strong> nowadays is not to neglect your <strong>online presence<\/strong>. This doesn&#8217;t necessarily mean having a website (although that&#8217;s very useful), but rather using a number of<g id=\"gid_2\"> different channels.<\/g> Why make sure you<g id=\"gid_3\">&#8216;re visible<\/g> on search engines? Quite simply, to attract <g id=\"gid_4\">customers<\/g>! After all, if you don&#8217;t appear in their searches, how can you expect to get <g id=\"gid_5\">bookings<\/g>? A<g id=\"gid_6\">simple test<\/g> to see where you stand is to type the name of your rental, hotel, restaurant, etc. into Google and see what comes up.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;87805&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;640692&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;450210&#8243;]<\/p>\n<h2>2. How do I do it?<\/h2>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;153698&#8243;]Start with the easy stuff: create pages on social networks <a href=\"https:\/\/styqr.fr\/en\/2024\/06\/25\/attract-more-customers-with-social-networks\/\" target=\"_blank\" rel=\"noopener\"><strong>social networks<\/strong> <\/a>with the name of your establishment. Remember to update them regularly. Next, try to be present on the most important <g id=\"gid_2\">platforms<\/g> in your sector: airbnb, booking, tripadvisor&#8230; And create a <g id=\"gid_3\">Google page<\/g> so that everyone can easily see your photos and reviews. Finally, find<g id=\"gid_4\"> partnerships<\/g> with bloggers\/platforms to get<g id=\"gid_5\"> articles<\/g> about your establishment. It&#8217;s a good idea to increase the <g id=\"gid_6\">confidence of<\/g> your future customers. Finally, if you have a little money to spare, you can of course create a <g id=\"gid_7\">dedicated website<\/g>. It&#8217;s a <g id=\"gid_8\">great way<\/g> to show off your professionalism and attract more customers!<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;190203&#8243;]So now it&#8217;s up to you to take the time to improve your <strong>visibility<\/strong>! And if you want to create your own site, we recommend our <a href=\"https:\/\/treizemars.com\/\" target=\"_blank\" rel=\"noopener\"><strong>partner<\/strong> <\/a>![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Find out why and how to improve your search engine presence.<\/p>\n","protected":false},"author":3,"featured_media":87806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[362,363],"tags":[1941,1942,2128,2129],"class_list":["post-101237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-private-individual","category-professionals","tag-styqr-en","tag-rental","tag-search-engine","tag-internet-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Boost Your Online Presence: Mastering Search Engine Visibility<\/title>\n<meta name=\"description\" content=\"Why and how can you improve your visibility on search engines? 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