{"id":101094,"date":"2024-01-23T17:18:52","date_gmt":"2024-01-23T16:18:52","guid":{"rendered":"https:\/\/styqr.fr\/2024\/01\/23\/branding-why-its-important\/"},"modified":"2024-12-05T12:27:16","modified_gmt":"2024-12-05T11:27:16","slug":"branding-why-its-important","status":"publish","type":"post","link":"https:\/\/styqr.fr\/en\/2024\/01\/23\/branding-why-its-important\/","title":{"rendered":"Branding: why it&#8217;s important"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;130514&#8243;]If you want your customers to <strong>remember you<\/strong> for a long time, <strong>branding<\/strong> is important. By discreetly placing your <strong>hotel<\/strong> &#8216;s name all over the place, you make a lasting impression. But what for?[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;88313&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;865085&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;787187&#8243;]<\/p>\n<h2>1. Where to place the name?<\/h2>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;197596&#8243;]When it comes to <strong>branding<\/strong>, there are plenty of options! Nothing is left to chance. Let&#8217;s start with<strong> office supplies<\/strong>. You can provide your customers with : <\/p>\n<ul>\n<li>Branded envelopes and cards<\/li>\n<li>Letterhead<\/li>\n<li>A pen<\/li>\n<\/ul>\n<p>Next, you can customize <strong>bathroom<\/strong> items:<\/p>\n<ul>\n<li>Bathrobe and towels<\/li>\n<li>Soaps and shampoos<\/li>\n<li>Slippers<\/li>\n<\/ul>\n<p>Last but not least, anything useful in a bedroom:<\/p>\n<ul>\n<li>Coaster, cup&#8230;<\/li>\n<li>Clock<\/li>\n<\/ul>\n<p>So your customers will have items with your name on them that they can take with them wherever they go. And to take it a step further, you can even <strong><a href=\"https:\/\/europe.shopmarriott.com\/fr\/marriott-peignoir-col-chale-nid-abeille\" target=\"_blank\" rel=\"noopener\">open a boutique<\/a><\/strong> and sell certain products![\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;88311&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;148428&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;541625&#8243;]<\/p>\n<h2>2. Why does branding work?<\/h2>\n<p>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_column_text uncode_shortcode_id=&#8221;192257&#8243;]Firstly, it&#8217;s not because customers stay with you that they&#8217;ll necessarily <strong>remember<\/strong> the name of your <strong>establishment<\/strong> in a few months&#8217; time. So, to imprint your name on their <strong>memory<\/strong>, it&#8217;s important to show it to them <strong>regularly<\/strong>. The more they see it, the more <strong>likely<\/strong> they are to remember it. Secondly, because customers can <strong>take<\/strong> certain products home with them: headed paper, envelopes, pens, shampoos&#8230; This increases the chances that other people will see your name and <strong>become customers<\/strong>. You&#8217;ve got everything to gain by establishing your brand, so <strong>go for it<\/strong>![\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_column_text uncode_shortcode_id=&#8221;112937&#8243;]There you go, now you know all about branding and can put it into practice! And now, if you were to set up <a href=\"https:\/\/styqr.fr\/en\/2021\/09\/06\/hoteliers-what-if-you-made-partnerships\/\" target=\"_blank\" rel=\"noopener\"><strong>partnerships<\/strong><\/a> ?[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Brand your customers!<\/p>\n","protected":false},"author":3,"featured_media":88304,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[362,363],"tags":[2002,2062,2140,1941,1961,1962],"class_list":["post-101094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-private-individual","category-professionals","tag-hotel-en","tag-qrcode-en","tag-tips","tag-styqr-en","tag-welcome-booklet","tag-digital-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unlocking Success: The Vital Role of Branding in Hospitality<\/title>\n<meta name=\"description\" content=\"Discover how effective branding can transform your hotel\u2019s identity and drive success. 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