Rentals: adjusting prices according to the season

Pricing is never easy. But what we do know is that it’s important to tailor it to the best season for you.

1. How to set prices

First, start looking at similar locations around you. Then look for places that offer the same services as you do. Also check the prices of hotels so that they are not too high in comparison.

Then, define the ideal season to come to your place. For example, we have a favourite address in the mountains. This one is out of budget in the summer and during the whole ski season. But it is very affordable outside of these dates. We can easily go from 700€ a week to more than 2000€ in high season. This way, the owner is sure to rent his property even in the low season! Think about it and find out what’s going on around you. Renting out your house at full price when everything is closed or impassable in the vicinity is not worth it and will only bring you negative reviews.

Also remember to specify in your advert what you can and cannot do in different seasons. To return to our example, the owner of the chalet has clearly indicated the skiable periods and activities in his village. He should make this clear before you finalise your booking so that you know what to expect.

2. Favouring existing customers

If you are used to using sites like Airbnb, you know that they take a percentage of your rental as a “service charge”. This can be a hindrance for some travellers.

Indeed, on weekly rentals, you can quickly end up with a 200€ service charge, making the bill rise above 1000€. This can lead to the loss of clients who had not expected to pay so much.

This is why we advise you, when a stay has gone well, to tell the clients to go directly through you if they want to come back. If they do, they save a little and you get the assurance of having trusted tenants.

Now all you have to do is make your prices fluctuate with the seasons! And if you also want some furniture tips, this is the place to be!