With a good SEO strategy, your hotel can reach the first positions on a search engine. That’s why it’s a good idea to create your own blog. Your articles will keep your customers coming back for more and more and will encourage them to book directly on your website.

You will always gain more customers by listening to their needs, tastes and problems while offering them various solutions. And that’s exactly what your blog should be about. So instead of trying to praise your rooms and services, think about the value you can add to travelers.

This narrative and editorial adventure is all about the trust you create between you and prospects. Choose your most effective sales pitch!

As you can see, the blog allows a more reactive and direct communication with your customers, which inevitably leads to an improvement of your referencing.

Indeed, by publishing an article to give advice to your customers, they can react online. Focus on your content, it will allow you to improve your visibility, the number of visitors on your site, the number of interested prospects.

By defining a consistent editorial line, you get inbound links on your blog which will improve your natural referencing, increase the notoriety of your domain.

• Write timeless content that will remain relevant beyond its publication date.
• Target your readers: They can be families, couples, business travelers. The content will differ depending on the target. This will allow you to adapt it and focus on certain themes.
• Integrate hyperlinks. For a more streamlined look, your blog posts should link to other sites, places, people you have mentioned or even to your other posts. This is essential to generate traffic to your website with a call to action.
• Finally, don’t forget to get the word out! Promote yourself on social networks. Be interested in partnerships or visibility exchanges. Get in touch with influencers who might be willing to advertise your articles.