Furniture: your choice should not be a matter of chance
Making your hotel even more attractive requires creative thinking to find the right furniture that will combine comfort, quality and aesthetics while adapting to the story telling of your hotel. Furniture is the best tool to improve the image of your hotel. Find in this article, some advices to choose it well.
The decoration, an element that confirms your identity
Defining the style of a hotel is the object of a long reflection preceded by the drawing of inspiration. Indeed, inspiration can come from anywhere, at any time, and in any circumstances. So don’t hesitate to check out the most fashionable establishments. Also, visit trade shows that focus on the latest furnishing trends. An easy way to spot trends is to look at Pinterest.
Every detail is important! You can consider matching your furniture to the major theme of your hotel: classic, traditional, romantic… Play with materials, shapes and colors to create your own atmosphere.
Your entrance sets the tone for everything that follows, so don’t neglect it. Set the tone of your interior directly with your exterior design choices.
Less is more: embrace the minimalist spirit
The minimalist style reached its peak in the 1960s. A trend in aesthetics and interior design that aims to reduce materials to a minimum. To bring this minimalist touch to your hotel, avoid flashy colors and opt for neutral tones such as gray, beige, white or midnight blue.
In addition, your real estate should be uncluttered and discreet. Minimalism is above all a style that blends objects with their surroundings. Avoid all heaviness and extravagance and leave room for discretion in your storage.
Concerning your materials, prefer raw materials such as glass or lacquered wood. However you can add more character by playing with textures.
Confort and biofeeling
Beyond aesthetics, your furniture must contain a form of comfort, ease of maintenance, and practicality… To be avoided: a too imposing furniture in restricted spaces; your decoration must not slow down your staff in its movement.
Think of arranging your café and restaurant in a cosy way, so that customers can relax and take time for themselves.
Biofeeling is a movement that believes that shapes and environments have a direct impact on emotions. So, to keep your guests calm and collected, design rooms with geometrically defined lines, soft chairs, and a warm atmosphere.
What about you? Where do you get your inspiration to furnish your home? Do you do it yourself or do you call a professional?
La Boutique des Proprios : the essentials for your rental !
The devil is in the details! We’re not teaching you anything, the Bnb rental market is very competitive. All hosts Airbnb s goal is to stand out in order to attract potential customers, who are more and more demanding. But how to satisfy them and how to create a quality welcome? These are recurrent and yet essential questions. We recently discovered La Boutique des Proprios, a website that offers an innovative solution: the purchase of welcome kits! Dedicated to travelers, they will allow you to become an exceptional host… We explain everything.
The welcome kit
your seduction asset
Whoever has never forgotten their toothbrush when going on vacation, come forward! Because so many of us are absent-minded, these wonderful kits are the ultimate solution. Thus, La Boutique des Proprios offers 4 types of kits: for the reception, the children, the bathroom and the aperitif. These kits will surprise your travelers who will be delighted to have such a thoughtful host. Surprise guaranteed! It’s a worthwhile investment because you’ll get great reviews! Your guests will feel at home and will not miss anything.
La Boutique
des Proprios
It is easy for professionals (hotels, campings…) to get products and kits (hygiene, maintenance or gourmet). Unfortunately, it is more complicated for a simple host Airbnb. As a result La Boutique des Proprios provides you with welcome kits for your tenants (cleaning products, basic foodstuffs, welcome gifts, toiletries…) as well as the necessary for your rental:
- Bed linen & towels
- Bedding (mattresses, pillows, comforters, …)
- Furniture (outside, inside, dishes, …)
- Appliances (kitchen, maintenance, television, …)
- Safety (smoke detector, first aid kit and defibrillator)
- Childcare (prevention, diaper, bedding, …)
You will then be able to adapt your property to your customers by offering them adapted equipment. To know more about it, discover our article “how to target and seduce our customers”.
Our favorite
product
At StyQR, we were seduced by the Kit Apéritif ! Who has never dreamed of arriving in his rental, of settling in and being able to taste regional and organic products around a good bottle ? La Boutique des Proprios lhas done! Such attention can only make your tenants smile. It immediately creates a warm welcome: satisfaction guaranteed!
The best
for the end...
The kits of La boutique des Proprios
are therefore a guaranteed added value for your rental. You can offer them as an option in your ad or surprise your customers by offering them. So, are you tempted? We have a promo code for you: 10% discount with the code: LAUNCH DISCOVERY.
In addition to the welcome kit, you can perfect your welcome by creating your digital welcome booklet with StyQR ! It allows you to reference all the information of your accommodation (digicode, wifi, good tips in the vicinity, special lockers, …) to save time and simplify the life of your travelers.
Top 6 most unusual hotels in the world
Why go for uniformity when you can play the unusual card? Travelers are looking for unique and original experiences while giving meaning to their journey. For them, a hotel is no longer just a place to spend a night, they hope to travel differently. Demanding, they are looking for more exclusive ways to discover the world. And the hotels you are about to discover have understood this, as they are all very different. Be inspired by our selection.
1. Ice hotel – Sweden
Located in Jukkasjärvi on the banks of the Torne (the border river between Sweden and Finland), it is the first ice hotel to have been created with rooms close to -5°C, and impressive ice sculptures that are renewed every year.
2. Le Dog Bark Park Inn – Cottonwood, USA
Designed and built by two sculptors, the Dog Bark Park Inn is a dog-shaped hotel located in Cottonwood, Idaho, USA. It includes only two large rooms. But they are quite expensive.
3. No Man’s Fort – England
A Victorian-era English fort was renovated and transformed into a 5-star establishment with a spa, a heliport and even a cabaret. A place that is perfect for events such as weddings or seminars.
4. Giraffe Manor – Kenya
It is an African mansion with European architecture where travelers are accompanied throughout their stay by beautiful and curious giraffes. Every year, it welcomes visitors from all over the world who want to live an impressive fairy tale experience for young and old.
5. Taj Lake Palace – India
A mythical hotel. A true jewel on the water, the Taj Lake Palace is a white marble palace set on the water, a place that pays homage to the maharanas of Udaipur. The hotel uses a boat to bring guests to the hotel from a jetty.
6. Erg Chigaga Luxury Desert Camp-Marocco
To experience the magic of the desert and warm up to the hospitality of the Tuareg nomads in Morocco, there is only one address; The Erg Chigaga Luxury Desert Camp. A few kilometers from M’hammid El Ghizlane, this upscale hotel is surrounded by sand dunes. It offers fixed tents in the middle of the desert, a local gastronomy, as well as several activities to please the adventurers.
As you may have noticed, it’s important to draw on a variety of creative concepts to find your own hotel identity.
Now that you’ve been inspired, it’s time to make your hotel shine!
The impact of artificial intelligence on customer service
AI is the set of computer systems capable of performing tasks that usually require human intelligence, such as visual perception, voice recognition and translation. According to a 2017 McKinsey Global Institute report, in the hospitality industry, 50% of tasks will be automated by 2055. Digital is therefore increasingly present, allowing hoteliers to better know their customers and target what is important to them.
A marketing
strategy
In order to personalize and improve interactions with their customers, several companies have opted for this type of marketing.
Indeed, following the phenomenon of “machine learning”, the collection and processing of data are evolving according to the evolution of algorithms and applications in the digital tourism sector.
Thus, content personalization and specific recommendations are proposed.
revisited
services
Several services will be modernized and become faster and more efficient thanks to AI. Indeed, personalized recommendations for activities near their hotel will be made based on the traveler’s ID, virtual reality already allows for an immersive tour of the hotel. Moreover, no need to waste time changing prices, pricing will be adjusted in real time. Finally, applications facilitating social interaction within the hotel as well as robotic room service will soon be available.
Check-in, Check-out
and E-Welcome
Generating more profit to deliver a better experience to customers, E-Welcome allows to anticipate the reception of the customer and to propose internal or external services. This creates a privileged relationship between the hotel and its prospects.
The E-welcome is also present through the digitalization of the welcome booklet. Thus, by creating your StyQR digital welcome booklet, a QR code will be delivered to you, your customers will be able to scan it, and then access all the information necessary for their stay (wifi code, digicodes, good address…)
In addition, tasks such as check-in are being digitized. Applications are being developed for facial recognition to simplify hotel check-in. Finally, the smartphone makes customer relations much easier, as it can be used as a variant of a payment method or even as an electronic key.
A trend
toward robotization
In Japan, there is Aico Chihira, the most famous hotel robot in the region, and in Silicon Valley, A.L.O., the robot-majordome. Indeed, the era of digital and technology is turning the hotel industry upside down with a very important rise of robots.
Indeed, more than 80% of hotel staff find that robots help them in their work and allow them to be more efficient. At the Hilton McLean, in Virginia, there is Connie, a robot concierge who interacts with customers.
An initiative that could delegate tasks such as reception or carrying suitcases… to machines.
end to end
innovation
In short, algorithms will be used to adapt the personalized offer to the precise needs of customers. Whether it is in relation to the search for hotels through voice assistants, the reservation system, but also, the platforms using chatbots, live chat and other instant messaging to communicate live, to save time. Rates are also optimized thanks to seasonal analysis.
The most original hotels in Paris
Are you a hotel manager wondering how to express your creativity? Take inspiration from the charm of the City of Lights. Paris not only has a discreet and elegant style but also hides the most inspiring hotels. From the romantic to the literary to the olfactory to the futuristic, you will find something to spark your imagination.
1. Love Hotel
Finally a love hotel in Paris! No need to book, whether it’s for a night or just a few hours. This is a unique concept that comes directly from Japan. Mythical rooms according to different themes, hourly rentals, in short, an ideal place to break the routine.
2. Five Hôtel Paris
This soft cocoon awakens the senses through a subtle play of colors, different materials, variations in light, the notion of transparency and olfactory research… A successful ensemble where the graphics transport travelers in perfect harmony.
3. Le Kube Paris - Hôtel & Ice-Bar
This soft cocoon awakens the senses through a subtle play of colors, different materials, variations in light, the notion of transparency and olfactory research… A successful ensemble where the graphics transport travelers in perfect harmony.
4. Vice Versa Hôtel- Les péchés à l’état pur
The suites of this hotel are animated by the breath of the 7 deadly sins. It’s up to you to indulge in them, so are you more likely to be proud, angry, lustful, greedy, envious, or lazy?
5. Hôtel du Triangle d’Or - L’hôtel musical
For travelers who are music lovers at heart, this hotel offers rooms in the theme of classical music, rock, jazz … Decorative objects of designers are also installed.
6. Apostrophe Hôtel
This time for the more literary, this hotel displays poetry in all its refinement. From the pleiad to the surreal, the rooms remain very lyrical.
So, have you ever had the opportunity to stay in one of these hotels?
Or maybe you have your own hotel or guesthouse that is just as original?
Don’t hesitate to let us know in the comments!
The best hotel management software
Today, the management of a hotel can hardly be done without computer assistance. Nevertheless, there are hundreds of hotel management software on the market. StyQR gives you its selection and makes you discover the specific features of each one.
For a
complete solution
Property management software allows you to manage your business flow: reservations, billing, statistics, debtors, etc.
For example, PMS software allows you to manage the room system and the billing process. You can follow the entire customer journey from check-in to check-out.
In addition, PMS also facilitates the reception! Guests can also use the software and access their personal area to check in.
One of the most famous PMS is Sequoiasoft.
For an
easy booking
Next, come the hotel distribution software. They will allow customers to book their rooms remotely. We advise you Reservit, Kigo et Cubilis.
Intuitive, easy-to-use platforms with highly responsive customer service.
For an update
of the real time prices
Yield management software allows you to optimize the price of a room according to several parameters (dated events, season, or competition).
For that, Booking suit is the best known software because it allows you to use a large number of modules to adjust the price.
To optimize the
tasks of your teams
To optimize and federate your teams, there is maintenance software. Thus, all the hotel’s services can be managed at the same time. The software’s reactivity makes it easier to remedy technical problems. Some software also follows the evolution of your hotel. Loyal customers will see that their remarks are taken into consideration.
Among the most popular maintenance software, we have selected 1check !
For a perfect welcome
of your travelers
StyQR allows you to create your hotel’s welcome booklet in a few clicks, in order to provide your guests with all the useful information: wifi code, digicodes, useful numbers, good addresses and practical information. Your travelers can easily access your welcome booklet by scanning a QR code placed in a photo frame in each room!
The creation of your first booklet is free, so try our solution now!
StyQR joins the Open Tourisme Lab!
L’Open Tourisme Lab is a startup gas pedal specialized in the Tourism sector. Its first class of 10 startups was recruited in 2018, for a 12-month acceleration. The second promotion has just been unveiled and guess what… StyQR is part of it! 🍾
72
Applications
30
Start-ups auditioned
15
Selected start-ups
A gas pedal,
for what purpose?
The goal of the accelerator program is to offer start-ups intensive support to help them develop their business!
L’Open Tourisme Lab offers tailor-made coaching by experts, preparation for fundraising, contacts with partners and investors as well as high visibility (media and trade shows).
Selected start-ups
The 14 start-ups selected for this second promotion alongside StyQR are:
Astragale Connect : free application and a turnkey solution to highlight heritage
Cirkwi : publisher of software solutions and distributor of tourist itinerary data.
Dahub : Specialist in the intelligent management of tourism data.
Discover France : travel agency, specializing in bicycle travel throughout France and Europe.
Edgar : e-concierge solution that enhances the customer experience by connecting guests to nearby activities.
Esus : Digital platform automating the process of creating custom quotes for professional group organizers.
Feel Object : Tactile and interactive map that allows visually impaired and blind people to move around independently.
Influbook : Platform that connects influencers, brands and consumers to empower social commerce, in the tourism sector.
K Prodz : Video production agency combining an innovative marketing strategy and content marketing with techniques from the film industry.
Quicktext : AI-based chatbot for hotels.
Spotyride : Community market place for professionals and board enthusiasts.
Valid & Go : Hotel booking platform offering exclusive services for professionals.
Waapi : application that offers an all-in-one concierge solution for tourist accommodations.
Memory Travel & Event : Activity provider specialized in the organization of bachelor parties and other events on request (birthdays, wedding requests…).
So stay tuned, because many new features are coming soon for StyQR ! 🚀
Thank you to the Open Tourisme Lab and the région Occitanie for this amazing opportunity of development 💪
Is it worth having a chatbot on your hotel website?
In a digitalized world, the customer experience has become the nerve of the war: a key element of your strategy. The chatbot is a software robot that can dialogue with an individual or consumer through an automated conversation service. This mechanized communication makes an interactive icon appear on your website opening a live chat window. The chatbot allows you to save time and increase the knowledge you have of your customers.
A tool for
additional sale
Chatbots can encourage your customers to buy additional services through various suggestions. Indeed, by inquiring about your offers and additional services on the chat, they receive an instant response that pushes them directly to purchase.
You can also use chatbots for your live reservations (as the SNCF does very well!). This way, you reduce the management work of receptionists and provide immediate answers by being available 24 hours a day.
A hunt
for information
Customers often have many questions to ask you. A chatbot allows you to compile all the questions that come up often.
“What time is breakfast served?”
“What are the rates for your Spa / Massage? “
On the technical side, these questions will allow you to take stock of your site’s malfunctions. Don’t forget that you should always propose solutions to problems raised by your customers.
An accompaniment
personalized
The chatbot of your hotel will also allow you to have a personalized relationship with your customers before, during and after their stay. You will be able to propose to your customers the most adapted offers to their needs, but also suggest them activities or tourist places not to be missed.
Zoé, the hotel chatbot
equipped with artificial intelligence
“Zoe, the 24/7 hotel artificial intelligence, is capable of handling up to 80% of customer interactions. Zoe saves you time and allows you to focus on complex, high-value conversations. “
Through this software you will be able to manage your customer communications efficiently and save time by centralizing all your messaging on a single platform (SMS, Live chat, Facebook Messenger, WhatsApp (beta) Viber, Twitter, Telegram, Booking.com, Expedia, Airbnb…). Moreover, Zoe allows you to communicate in 8 languages with your customers!
Specialized in the hotel industry, Quicktext connects to your PMS to allow you to view and schedule customer messages in an instant to suggest the right service to the right customer at the right time. This chatbot will also allow you to convert many conversations into reservations!
As you can see, the chatbot will soon revolutionize the customer experience on your website.
Your customers’ satisfaction will increase when they have the right information at the right time!
Hospitality and Influence Marketing
Today, every piece of information, every description and every test or comment about your hotel is likely to be written on the web and seen by millions of people. A few years ago, if a customer was looking for a product or service, the only way to find out more was by word of mouth.
You are a hotel manager and you want to improve the reputation of your establishment, attract more customers and stand out from your competitors? Use influencers!
Marketing d’influence,
What are the benefits?
Currently, the various social media such as Facebook, YouTube, Twitter, Google +, LinkedIn, Yellow Pages allow the world to make an opinion, simply by consulting the comments posted by other Internet users. All aspects of your hotel’s operation (your services, the quality of the services offered, the advantages…) can be reviewed!
Influencers are a group of individuals gathered around a well-defined subject and able to make their voice heard on the web in a more efficient and stronger way than the leaders of a company.
These individuals are considered a veritable army in the world of online communication and marketing. Indeed, with their opinions, views, criticisms and evaluations, they are able to act, either positively or negatively on a classic marketing or influence strategy. Influencers are also able to incite Internet users to make a reservation and to prefer your establishment.
Did you know that more than 95% of Internet users look at reviews on the Internet before booking a room in a hotel? This figure proves the effectiveness of influencer marketing.
The strength of influencers today lies in their regular publications (reviews, ratings, status on social networks, videos…).
With the development of technology and the ease of access to the web, the impact of influencers has never stopped growing. That’s why many hotel managers are giving more and more importance to this phenomenon in order to reach their goals and to impose themselves in the virtual world and in the market.
The competition in the hotel industry is getting tougher. Gone are the days of traditional advertising and marketing techniques. The new strategies of influence are now based on more efficient techniques. Influencers, very close to their networks, are able to attract the attention of Internet users with their opinions and evaluations.
E-reputation problems and crises are usually unpleasant and unpredictable, especially in the hospitality industry. That’s why it’s necessary to leverage the power of influencers to ensure the development of one’s reputation and brand image! Always remember that influencers can be the ambassadors and spokespersons of your hotel.