Stop flyers, switch to StyQR!
We’ve all heard about that shelf full of flyers for touring the region, discovering a new museum or eating in a gourmet restaurant. What if you freed up some space and offered all this in one digital booklet ?
1. Why not offer flyers anymore
Have you ever found a flyer folded into 48 pieces in your pocket after doing the laundry ? We did, we saw it, thought “why not” and kept it in our pocket for a long time. All to forget and never go to see the place he was selling.
Also think about the environmental impact of all this printing. The ink, the paper… all to end up in the bin most of the time.
So to put an end to this waste and offer communication that really works, switch to a digital booklet!
2. The advantages of StyQR
With StyQR, all the information you want to communicate to your customers is in one application. With just a few clicks, your customer can find out where to eat, where to walk and which museum to visit.
You can also tell them about promotions and partnerships negotiated for them with certain companies. So, rather than showing up with a flyer that they might lose, they’ll simply pull up their app and present the code.
For them it’s simpler, more up to date and more personal. Indeed, you will be able to offer them personalised recommendations according to their tastes and desires. For example, you won’t have to offer them a family excursion if they are travelling as a couple, or a great promotion for a duo massage if they are a single person.
So, do you want to move into the digital age and offer a complete experience to your customers?
Seasonal rentals and hotels: who wins the duel?
The figures for holiday bookings in France are in. We now know whether the French prefer holiday rentals or hotels. Any ideas before you read on?
1. A preference for seasonal rentals
Once again this year, the French are choosing to rent hotels! According to Europ Assistance: “Only 29% of French holidaymakers will sleep in a hotel during their stay this summer, compared to 46% on average for Europeans”.
And this, despite the definite increase in rental prices! +9.4% for houses in the mountains, +7.6% in the countryside and +7.2% for the seaside.
Among the most popular regions, we find, not surprisingly, Provence-Alpes-Côte d’Azur (excluding the coast), the region that is progressing the most with +49%, followed by the Côte d’Azur (+37.5%) and Corsica (+26%) (in comparison with 2019).
2. Is it really a dislike of hotels?
According to the agency, the French do not shun hotels, but are very attached to holiday rentals.
The main explanation would come from the impressive choice of rentals offered. Indeed, in France, there are about four million second homes. That’s a lot of possibilities!
More and more people want to feel at home, in a cocoon with a garden, rather than being constrained by hotel hours. If you are going to travel in your own country, you might as well do it in a house!
What do you think? When you go on holiday, where do you choose to sleep?
If you are interested in this topic, we also have an article on the figures for tourist accommodation in 2021.
Montpellier: our good addresses
StyQR moved to Montpellier a few years ago. We fell in love with this sunny city and its surroundings! So we’ll show you around.
1. Where to sleep?
Montpellier is a city full of hotels and Airbnb. Indeed, it is an attractive city full of sunshine, which makes it quite a touristy city.
So here are our top 3 hotels for a great stay:
- The Courtyard Montpellier for a luxurious stay
- The Grand Hôtel du Midi for a historic stay
- Le Domaine de Verchant & Spa for a relaxing and authentic stay
2. Where to eat?
Montpellier is full of good restaurants and coffeeshops to have a good time.
Among the coffeeshops we love are Amazone Coffee, Ma Première Cantine and Bonobo Montpellier.
For those who want a starred meal, we highly recommend: La Réserve Rimbaud. And finally, to eat more simply, you can go to a Sunday under the fig tree or the Carré Mer if you want to eat with your feet in the sand.
3. What to visit in Montpellier?
Start your tour of the city at the Place de la Comédie and the esplanade Charles de Gaulle, then take a look at the Arc de Triomphe and the Jardin des plantes.
Don’t forget to admire the Saint Pierre cathedral and taste the good wines of the city!
Has this little visit to Montpellier made you want to go there? Then don’t hesitate to discover our other articles !
Organic and local: the new values
These are the only words on our lips: organic and local. So if you have a restaurant or offer some products to your customers, opt for these two important values. We’ll tell you how.
1. Why it's important to get started
Why get involved in organic and local labels? Simply to gain new customers, help your region and support the planet.
Indeed, the search for authenticity is increasingly present among travellers. For them, a visit to a country or a region now includes a culinary discovery. People are also increasingly trying to take care of their bodies by eating better, and therefore by eating organic. So if an establishment offers you organic options and buys from a few local producers, the choice will be made quickly.
Think partnership too. If you buy your meat from a local producer, you can specify that he supplies a hotel, potentially bringing his customers to him. It’s a virtuous circle.
2. What to propose
Of course, changing and modifying your offer will take time.
So start gradually, for example :
- For breakfast: offer jams from the region, organic (and local if possible) fruit and vegetables, bread from the baker across the street…
- Lunch: why not offer biodynamic wine? Or wine from the vineyards next door? Meat from the local producer or vegetables from the garden?
- Finally, for dinner: fresh pasta from an artisan, local alcohol, flowers on the table…
All this will allow you to create a link with the shopkeepers, to bring them additional sales by your customers who will have tasted and liked it and finally to make your brand or location spread more widely by word of mouth.
In conclusion, not all your products need to be organic, but offering a few products is already a very good initiative. And if you want to go even further, bet on home-made products!
A cosy decoration as winter approaches
Winter is fast approaching, the radiators are not yet warm and we want to take refuge under a plaid with a good hot chocolate. So think of your customers and prepare a cosy little nest for their arrival at your place.
1. The essentials
Here, it’s simple, think of anything that will make you feel better ! Anything that will keep you warm.
Of course, one thinks immediately of plaids and warm duvets. So offer enough of them and, above all, make a note in your welcome booklet of where your customers can find them.
Don’t forget to check that you have enough cups. In winter, people drink more hot drinks and especially in larger containers. Your visitors might appreciate finding hot chocolate mugs and why not something to make the chocolate when they arrive!
If you have a fireplace or stove, a very simple way to decorate a room is to store logs on top of each other ! Guaranteed effect !
2. The advantages of a cosy decor
It’s time to let loose ! For a cosy decoration, use Pinterest or decoration magazines.
Here’s what we recommend you add :
- A few lightly scented candles
- A knitted blanket like this one
- A few strings of lights
- Fluffy cushions and rugs
When it comes to colours, opt for soft colours : white, cream and grey. And at Christmas time you can add a little green and red. We’ve written a whole article about decorating your home at Christmas.
And now you know everything ! You can replace your summer decoration with something more comfortable. Don’t forget to take photos of your home in this new atmosphere to make people want to come to your home even more !